There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
The art of good marketing is understanding what your client is thinking and what they care about. Even better is to join the conversation that they are already having in their head. There is nothing creepy or sneaky about this. Understanding your client is the...
It’s a really odd thing. There is a (massively misplaced) sense of superiority amongst the international coaching community. It around the process of finding coaching clients and how offensive marketing can be! Those who hold higher-level qualifications,...
It’s not hard to identify a potential coaching client who could pay. There are many kinds of potential coaching clients who can afford a coach and heaven knows, most certainly need one! We can take an objective view of who those who can pay might be. If I was to...
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