by Sarah Short | Jun 26, 2020 | Business Development, Business Planning, Coaching, How To Sell Coaching, Online Business
The marketing process that we teach generates inbound enquiries. What that means is that potential clients, those who have recognised themselves in the things that you write or say, will come to you and say hey there, I read/heard this thing that you said/wrote and...
by Sarah Short | Jun 12, 2020 | Coaching, Community, Core Values, Uncategorised
The thing about finding your tribe is that you get so much more than simply other people. Our Tribe Our tribe hangs out in INCROWD. It’s a Facebook group and it’s where we exist on a day-to-day basis. We also manifest on a weekly Zoom call (fondly known as...
by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | May 1, 2020 | Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I speak to so many coaches from a wide variety of backgrounds. From the public sector, to small private companies to huge corporations – coaches and those who want to be coaches come in many shapes and sizes. Many of them tell me that their marketing is failing....
by Sarah Short | Apr 26, 2020 | Coaching, Community, Our Mentoring, The Coaching Revolution
We humans are gregarious creatures, we like to belong. Whether we’re introvert or extrovert, are always happiest belonging to a group (the difference between introverts and extroverts is how we engage with said group). We like to belong to a group because...
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