I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
There’s (yet another!) myth that surrounds the concept of marketing for coaches and that’s the idea that if you only want a few clients, you only need to market a little. Here’s the thing – there’s no such thing as marketing a little. You...
You don’t have to have a particular background to create a successful coaching business. By successful, I mean whatever you want successful to mean. If you’re looking for a six-figure coaching business, that’s success for you. If on the other hand,...
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