From Coach To Well-Paid Professional (Part 1)

From Coach To Well-Paid Professional (Part 1)

There’s so much misunderstanding about what marketing is that I’m going to write a series of articles in which I show you what good marketing looks like, by highlighting a coaching professional who is marketing well. Part one of this series is about Sarah...
It’s Not Fair! I Don’t Want To Market!

It’s Not Fair! I Don’t Want To Market!

This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...