by Sarah Short | Jun 10, 2024 | Coach Mindset, How To Get Coaching Clients, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The stories we tell ourselves can keep us stuck. One of the stories that seems to be very well-told is the tale of the introverted coach who can’t market, because they don’t like to make a show of themselves. Let me back up a bit. I’m an extrovert....
by Sarah Short | May 29, 2024 | Coach Mindset, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...
by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | May 18, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a very odd thing about our profession. I’ve encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one’s services is distasteful. I don’t get it....
by Sarah Short | Apr 8, 2024 | Coaching, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I have discovered a situation that I think is exploiting coaches. I’d be very interested in whether you think this is exploitation or fair exchange. Recently, several coaches made me aware of a company that they had discovered. They asked me my opinion of that...
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