by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
by Sarah Short | Jan 7, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It’s fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and...
by Sarah Short | Jan 6, 2026 | How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we realise we need help with marketing, we do what seems logical – we find a ‘how to set up a business’ course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We qualified as coaches. Most of us are good at it, we love the work, but the clients just aren’t coming and we can’t work out what we’re doing wrong. Meanwhile, some of our training cohort seem to be doing absolutely fine. They landed clients within...
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