by Sarah Short | Mar 29, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things that strikes me at the start of every challenge is how many...
by Sarah Short | Mar 23, 2026 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
The advice is familiar. Be visible, be consistent, share your expertise, build your personal brand. Show up on LinkedIn, network, offer value, and the clients will come. This is solid, well-intentioned marketing advice, and for most professional services it works. The...
by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Feb 25, 2026 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Marketing Language, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
At some point during or after our coach training, most of us received some version of this advice: be visible and share your story because that’s how clients will find you. It sounds reasonable, even inspiring. The problem is that it’s useless advice, and...
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