The Weaponisation of ‘Soul-Led’ Marketing Training

The Weaponisation of ‘Soul-Led’ Marketing Training

Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
Why Not You? Why Not Now?

Why Not You? Why Not Now?

There’s never a good time, is there? 🤔 There’s always the busy-busy to be getting on with, so now is just not the right time. 🤔 It’s back to school in September, then before you know it – Christmas preparations, parties, Nativity plays at...
Is Social Media Essential For Coaches?

Is Social Media Essential For Coaches?

I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...
But I Shouldn’t Have To Market!

But I Shouldn’t Have To Market!

When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...