by Sarah Short | Oct 23, 2025 | Business Development, Digital marketing, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach (let’s call her Lisa) recently told me that her potential clients didn’t have a problem that needed resolving. They’re just very interested in personal development, she explained, they want to spend time and money developing themselves. Lisa was...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
by Sarah Short | Apr 30, 2025 | Business Development, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
If you feel stuck, overwhelmed, or unsure where to start in building your coaching business, you are not alone. Many (most?) qualified coaches think they need everything perfectly mapped out before they can move forward. The right branding, the right headshots, the...
by Sarah Short | Mar 31, 2025 | Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching Is Not a Calling – It’s a Profession… (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie – that being a good coach is enough. That if you trust the process, the clients will...
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