by Sarah Short | Aug 20, 2025 | Business Development, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Or – Why Intelligence Can Be The Biggest Obstacle! Coaches are highly intelligent on the whole. I mean, I’ve never met a thick coach. After years of running The Coaching Revolution, I’ve encountered a peculiar challenge that occurs over and over again. It...
by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
by Sarah Short | Apr 12, 2025 | Coaching Client Acquisition, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches introduce themselves with the words I’m a coach. I think that mistake is costing us dearly as a profession. It’s not that the coaching profession is broken. Coaching itself is powerful. However, the language we use to describe it is part of why many...
by Sarah Short | Jun 16, 2024 | Coaching, Coaching Client Acquisition, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...
by Sarah Short | May 12, 2024 | Business Development, Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching
I’m in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It’s a new ‘build your coaching business’ book by a well-known person within the ‘helping coaches to find clients’ space. I was expecting...
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