by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Dec 10, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“What is the ONE action I can take that will have the biggest impact?” I had a conversation with a coach recently. She told me where she is in her business. Where that is, is she’s got a reasonable income from associate work, but it’s starting...
by Sarah Short | Jul 12, 2022 | Business Development, Coaching, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
by Sarah Short | Jun 28, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I’ve heard it described) and go all-in – make or break – to build a coaching business. And that’s ok. It doesn’t have...
by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
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