by Sarah Short | Oct 25, 2022 | Brand New Coaches, Business Development, Coaches Supporting Coaches, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...
by Sarah Short | Oct 20, 2022 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been reflecting on a bunch of stuff and I’ve come to a conclusion about good marketing. It’s mostly around the fact that coaches still feel that marketing is grubby/grabby and pushy, icky….. (insert your favourite work for extremely...
by Sarah Short | Jul 12, 2022 | Business Development, Coaching, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
by Sarah Short | Jun 28, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Part-Time Coaching Not everyone wants to throw caution to the wind, to give up the day job (remove the safety net is how I’ve heard it described) and go all-in – make or break – to build a coaching business. And that’s ok. It doesn’t have...
by Sarah Short | Jun 13, 2022 | Core Values, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As professional coaches, we have a code of ethics. Whether we’re ICF, EMCC or AC trained (or any of the myriad of other professional qualifications) the ethics part of our coaching really matters. It matters to us and to our clients. Ethics of Marketing...
by Sarah Short | Jun 7, 2022 | Brand New Coaches, Business Development, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve had the idea of starting a coaching business on your mind for a while. It goes around and around in your head, but you’re not really sure where to start. I thought I’d help you by telling you three things you need to have in place and a few...
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