by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Digital marketing, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We see other coaches posting on LinkedIn and we shudder. The humble-bragging about qualifications, the ‘I’m so humbled by this feedback’ posts, and the oversharing of deeply personal struggles. It makes us uncomfortable just reading it, and the...
by Sarah Short | Nov 17, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some difficulties in building a coaching business are temporary. Others are permanent. Most coaches can’t tell the difference, and that confusion costs them their businesses. The Temporary Difficulties We Avoid Learning how to market a coaching business properly...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
by Sarah Short | Nov 8, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five coaches’ businesses will fail, and it’s got nothing to do with their coaching ability. We can hold every qualification going, be absolutely brilliant in a coaching conversation, and transform lives when we get the chance. None of it matters if...
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