by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Jan 7, 2026 | Business Development, Business Planning, Coach Mindset, Coaching, How To Sell Coaching, Nail Your Niche, Pricing, The Business Of Coaching, The Coaching Revolution
When we start our coaching businesses, we tend to fall into one of two extremes with our pricing. We either charge ridiculously low fees because we’re ‘not experienced or qualified enough yet’, or we pick a high figure based on what we want to earn,...
by Sarah Short | Jan 7, 2026 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
If you ask coaches why we coach, or why we want to coach, the idea of having a positive impact on the world will always appear in one guise or another. It’s fundamental to who we are and why we do this work. Coaching itself has a positive impact on clients, and...
by Sarah Short | Jan 6, 2026 | How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we realise we need help with marketing, we do what seems logical – we find a ‘how to set up a business’ course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales...
by Sarah Short | Dec 16, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We hear phrases like ‘shadow banned’ and start to wonder if something nefarious is being done to us by the algorithm. We notice our impressions drop and conclude that LinkedIn is stopping us from succeeding. Some of us have even said out loud “the...
by Sarah Short | Dec 15, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It feels logical, doesn’t it? The more people who know about our coaching businesses, the more clients we’ll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It’s common sense. Except it’s completely...
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