by Sarah Short | Nov 8, 2025 | Business Development, Business Opportunity, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve qualified as a coach. You’ve done the work, passed the assessments, earned your credential. Now you need clients, and when you look around for help, you see business coaches everywhere. They have businesses, they coach people on business, so it...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A £40 Billion Business Lesson Every Coach Needs Starbucks recently fired its CEO, Laxman Narasimhan, because its share price lost $40 billion during his tenure. His credentials were impeccable – he’d worked for one of the ‘Big Four’ management...
by Sarah Short | Sep 26, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Astonishing though this might seem, not everyone wants to work with me. 😜 The reason for this is that I am outspoken and direct. I don’t know how to hint, or beat about the bush, which I suspect has a lot to do with growing up in a Lancashire mill town – there’s...
by Sarah Short | Sep 26, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to lots of coaching groups on both Facebook and LinkedIn. In one of these groups, a coach commented that they don’t believe a niche is a choice. They insisted it’s like a plant that grows and evolves, revealing itself when it’s ready. I love...
by Sarah Short | Sep 6, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I’m not interested in finding a niche, I want...
Recent Comments