by Sarah Short | Aug 18, 2022 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
by Sarah Short | Jul 7, 2022 | Coaching, Corporate Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It’s not unusual of them to have taken...
by Sarah Short | Jun 13, 2022 | Core Values, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As professional coaches, we have a code of ethics. Whether we’re ICF, EMCC or AC trained (or any of the myriad of other professional qualifications) the ethics part of our coaching really matters. It matters to us and to our clients. Ethics of Marketing...
by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
by Sarah Short | May 17, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing A Coaching Business If you want a financially viable coaching business, you need to be able to market effectively. Effectively doesn’t mean 8 hours a day, or even 4 hours a day, it means spending the time and effort to create a proper marketing message...
by Sarah Short | May 10, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
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