by Sarah Short | Jul 11, 2022 | Business Development, Coaches Supporting Coaches, Coaching, Community, Our Mentoring, The Business Of Coaching, The Coaching Revolution, What Coaches Need
(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that’s my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There’s a great rule of thumb to bear in mind when you are selling something...
by Sarah Short | Jul 7, 2022 | Coaching, Corporate Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It’s not unusual of them to have taken...
by Sarah Short | Apr 30, 2022 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
There is a strongly held belief amongst coaches that if your coaching is good enough, your clients will find you. This belief comes from coaches being told this by some of the people who have trained them. Smart, highly experienced coaches (MCC in some cases I know...
by Sarah Short | Apr 30, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Coaching Is Client Focused Coaches are all about the client. We’re all about not inserting our knowledge and experience into the coaching conversation. We understand that each client is unique and that holding space for one is a different experience from holding...
by Sarah Short | Mar 31, 2022 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
There’s (yet another!) myth that surrounds the concept of marketing for coaches and that’s the idea that if you only want a few clients, you only need to market a little. Here’s the thing – there’s no such thing as marketing a little. You...
by Sarah Short | Feb 25, 2022 | Coaching, How To Sell Coaching, Marketing For Coaches, Online Business, Pricing, The Coaching Revolution
I was recently delivering a webinar when an experienced coach asked me what I thought about ethical pricing. Honestly? I had no idea what she was talking about – so I had to say could you tell me what you mean by ethical pricing please? What Is Ethical Pricing?...
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