by Sarah Short | Sep 6, 2023 | Coaches Supporting Coaches, Coaching, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles to show you what good marketing looks like. I’ll highlight a coaching professional who is marketing well in each article. This is the third in a series of articles I’m writing...
by Sarah Short | Aug 2, 2023 | Coach Mindset, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we find coaching it can feel like we’ve found our ‘thing’. The thing that others seem to have but that we’ve never had – until now. The thing that lights us up inside and makes work feel like the wrong word to describe what...
by Sarah Short | Oct 31, 2022 | Business Development, Coaching, Credibility, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
by Sarah Short | Jul 12, 2022 | Business Development, Coaching, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Credibility As A Coach But she spluttered indignantly I have an executive coaching qualification! She didn’t have it in her hand, but if she had, she’d have probably been waving it at me. I have this difficult conversation so often. I speak to coaches who...
by Sarah Short | Jul 11, 2022 | Business Development, Coaches Supporting Coaches, Coaching, Community, Our Mentoring, The Business Of Coaching, The Coaching Revolution, What Coaches Need
(Pastoral care; a warm snuggly blanket of security to wrap up in when we need it. Well, that’s my definition! So what exactly is pastoral care for coaches?) Want -v- Need Concept There’s a great rule of thumb to bear in mind when you are selling something...
by Sarah Short | Jul 7, 2022 | Coaching, Corporate Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It’s not unusual of them to have taken...
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