The Myth of the High-Ticket Client

The Myth of the High-Ticket Client

The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...
The #1 Skill Coaches Must Master

The #1 Skill Coaches Must Master

The #1 Skill Coaches Must Master (That Has Nothing to Do with Coaching) For many coaches, associate work has provided a fulfilling, professionally credible career. It’s allowed us to focus on coaching without worrying about client acquisition, and many of us have...
From Complaints To Clients

From Complaints To Clients

I read a ‘rant alert’ post in which a coach was expressing her massive frustration about the lack of regulation in our profession. Here’s the thing… we can’t control everything that frustrates us about the coaching industry, but there is...
Is Your Integrity Better Than Mine?

Is Your Integrity Better Than Mine?

“My integrity goes beyond marketing I’m afraid” A coach just said this to me in a DM, and I’m blown away. We were conversing because he had asked me about a judgement he perceived in something I said in a comment on a coach’s post. There was no judgment. It was simply...
How To Build a Coaching Business

How To Build a Coaching Business

If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...