by Sarah Short | Mar 11, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Most of us finish our coach training on a pathway to a credential, with a genuine belief in what coaching can do for people, and very little idea of what comes next. Some of us know from before we graduate that finding clients is going to be a challenge. Others expect...
by Sarah Short | Mar 10, 2026 | Business Development, Coaching Client Acquisition, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It’s true, and it’s one of the things that makes coaching such a powerful profession. The skills are universal – active listening,...
by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
by Sarah Short | Mar 9, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
by Sarah Short | Mar 8, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us who struggle to find clients eventually arrive at the same conclusion – the market is too crowded, too competitive, or too full to build a viable business in. It’s an understandable conclusion, and it also happens to be completely wrong. The...
by Sarah Short | Feb 25, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Almost every coach I speak to resists niching for the same reason – they’re afraid of missing out on clients who don’t fit their chosen focus. We look at the vast pool of people we could help and can’t bring ourselves to narrow it down, because...
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