by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A £40 Billion Business Lesson Every Coach Needs Starbucks recently fired its CEO, Laxman Narasimhan, because its share price lost $40 billion during his tenure. His credentials were impeccable – he’d worked for one of the ‘Big Four’ management...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, Ethics, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Something very uncomfortable came my way this morning and I’ve sat with it for a couple of hours. I decided that I’ll write this article, mostly because I want to share it with the coach in question. I received an univited DM this morning, from a coach. This is what...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, ICF, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The ICF has awarded The Coaching Revolution 40 CCEUs across our three programmes – 23 Core Competency CCEUs and 17 Resource Development CCEUs. For context, qualified coaches need exactly 40 CCEUs every three years to maintain their ICF credentials. We can now...
by Sarah Short | Sep 6, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
by Sarah Short | Sep 6, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Another day, another “guru” promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all – it’s disingenuous in the extreme. This type of...
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