by Sarah Short | Jul 7, 2023 | Brand New Coaches, Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Straight-Talking Sarah Alert! (for those of a sensitive nature 😉) I was chatting to a coach this morning – let’s call her Jane – and she said to me that someone had recommended another coach to her, who specialises in helping coaches get clients....
by Sarah Short | Jun 15, 2023 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...
by Sarah Short | May 11, 2023 | Business Development, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve heard it again this week. Apparently, there are hordes of bad coaches out there, who are lying in their marketing and making outlandish promises about what coaching can achieve. They’re not practicing ethical marketing. These coaches are giving the...
by Sarah Short | May 5, 2023 | Business Development, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Why Coaching For Free Isn’t Going To Bring You Clients… Coaching for free isn’t the marketing tool that many coaches think (hope?) that it will be. Pro bono coaching does have it’s place, but it’s not as a marketing tool. Coaching is an...
by Sarah Short | Apr 22, 2023 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s so hard to know what to listen to in the noise around marketing for coaches, isn’t it? I’ve been running my Nail Your Niche challenge again for the last week and have spent time with some amazing coaches. Several of them said that they have really struggled to...
by Sarah Short | Apr 3, 2023 | Business Development, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the biggest heart-sink realisations for me when I’m talking to a coach is when they tell me that they’ve given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone’s...
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