by Sarah Short | Dec 18, 2023 | Business Development, Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Who is your competition as a coach? Specifically – what kind of competition does coaching have? Let me tell you – probably nowhere near as much as you think there is. Because no one understands what we do, they don’t know if they need us. Therefore people...
by Sarah Short | Dec 10, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“What is the ONE action I can take that will have the biggest impact?” I had a conversation with a coach recently. She told me where she is in her business. Where that is, is she’s got a reasonable income from associate work, but it’s starting...
by Sarah Short | Nov 12, 2023 | Business Development, Coaching Client Acquisition, Community, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
by Sarah Short | Aug 28, 2023 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well. This is the second in a series of articles...
by Sarah Short | Jul 7, 2023 | Brand New Coaches, Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Straight-Talking Sarah Alert! (for those of a sensitive nature 😉) I was chatting to a coach this morning – let’s call her Jane – and she said to me that someone had recommended another coach to her, who specialises in helping coaches get clients....
by Sarah Short | Jun 15, 2023 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...
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