by Sarah Short | Aug 31, 2024 | Business Development, Challenge for Coaches, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
There’s never a good time, is there? 🤔 There’s always the busy-busy to be getting on with, so now is just not the right time. 🤔 It’s back to school in September, then before you know it – Christmas preparations, parties, Nativity plays at...
by Sarah Short | Aug 9, 2024 | Brand New Coaches, Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to a Facebook group that’s full of coaches of all kinds. Many (most?) of them are not our kind of coaches, but some are. The members of this group write many different kinds of posts, some of which ask questions about coaching techniques and others...
by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | May 18, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a very odd thing about our profession. I’ve encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one’s services is distasteful. I don’t get it....
by Sarah Short | May 12, 2024 | Business Development, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...
by Sarah Short | May 12, 2024 | Business Development, Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching
I’m in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It’s a new ‘build your coaching business’ book by a well-known person within the ‘helping coaches to find clients’ space. I was expecting...
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