Who Is Your Competition?

Who Is Your Competition?

Who is your competition as a coach? Specifically – what kind of competition does coaching have? Let me tell you – probably nowhere near as much as you think there is. Because no one understands what we do, they don’t know if they need us. Therefore people...
“What ONE Action Can I Take?”

“What ONE Action Can I Take?”

“What is the ONE action I can take that will have the biggest impact?” I had a conversation with a coach recently. She told me where she is in her business. Where that is, is she’s got a reasonable income from associate work, but it’s starting...
Why Environment Matters To Client Acquisition

Why Environment Matters To Client Acquisition

Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
From Coach To Well-Paid Professional (Part 2)

From Coach To Well-Paid Professional (Part 2)

There’s so much misunderstanding about what marketing is. I’m writing a series of articles in which I show you what good marketing looks like. I’ll be highlighting a coaching professional who is marketing well.  This is the second in a series of articles...
It’s Not Fair! I Don’t Want To Market!

It’s Not Fair! I Don’t Want To Market!

This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...