by Sarah Short | Mar 19, 2024 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There has been a lot of nonsense floating around recently about how the coaching industry is saturated. It’s not. The coaching industry could only be saturated if everyone who could benefit from coaching was being coached, and patently, that’s not true. So...
by Sarah Short | Feb 9, 2024 | Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the most common issues that I encounter as I work with coaches to build their coaching businesses is that many of them start from the position of being a ‘special case’. It’s different for me, because…..they tell me. The truth is...
by Sarah Short | Feb 9, 2024 | Business Development, Coaches Supporting Coaches, Community, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach asked me an interesting question. ‘Are you marketers who decided to focus on teaching coaches, or are you coaches who teach marketing?’ This questions is important than it seems at first I think. Coaches Who Teach Marketing The Coaching Revolution...
by Sarah Short | Nov 20, 2023 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...
by Sarah Short | Aug 2, 2023 | Coach Mindset, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we find coaching it can feel like we’ve found our ‘thing’. The thing that others seem to have but that we’ve never had – until now. The thing that lights us up inside and makes work feel like the wrong word to describe what...
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