by Sarah Short | Aug 6, 2026 | Client Acquisition Skills, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Every successful business, coaching or otherwise, needs two skill sets in equal measure. Picture them as the two sides of a weighing scale. On one side sits the product or service, which for us means our coaching skills and everything we use while sitting in front of...
by Sarah Short | Aug 1, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five of us who qualify as coaches never earn a living from coaching. The number usually quoted is 82%, and it has been repeated for long enough that most of us have stopped flinching at it. What gets far less attention is who makes up the one in five who...
by Sarah Short | Jul 29, 2026 | Business Development, Client Acquisition Skills, Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A lot of the advice around client acquisition in the coaching world is about scaling. The problem is, you can’t scale something that doesn’t work. That hasn’t stopped the advice from spreading though. It’s loud, it’s confident, and for most coaches who try to follow...
by Sarah Short | Jul 27, 2026 | Business Development, Coaching Client Acquisition, Core Competencies, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Every competency framework we train against describes what happens inside the coaching conversation, and describes it well. None of them describes what it takes to run a coaching practice, because that wasn’t the job they were built to do. I think that if we...
by Sarah Short | Jul 13, 2026 | Coaching Client Acquisition, Marketing For Coaches, Niching, The Business Of Coaching, The Coaching Revolution
Almost every coach I’ve ever worked with has resisted choosing a niche, and almost every one of them has read that resistance as a sign that niching is wrong for them. I believe they’ve been reading it backwards. The discomfort we feel when asked to get...
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