by Sarah Short | Jul 1, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
But I Am Not Credible… I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...
by Sarah Short | Jun 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Free Coaching You may have read some of my content around and about in which I say don’t give your coaching away for free as a marketing strategy. Pro bono clients do not lead to referrals that want to pay you a professional rate – they lead to referrals...
by Sarah Short | Jun 11, 2021 | Coaching, How To Sell Coaching
I keep hearing nonsense, myths actually, about how coaches should find their clients and it really makes me mad. The reason I get mad is because these myths are perpetuated by coaches, they get repeated to one another as ‘truth’ when they’re really...
by Sarah Short | Jun 4, 2021 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
As consumers, we’ve all become extraordinarily good at not being focused on things that don’t interest us. It’s not that we actively ignore them, it’s that we don’t even notice them in the first place. It’s a really good thing that...
by Sarah Short | May 27, 2021 | Brand New Coaches, Marketing For Coaches
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
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