by Sarah Short | Oct 23, 2025 | Business Development, Digital marketing, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
I speak to dozens of coaches every week. Quite often, some of them have spent thousands of pounds on Facebook ads before they find me. They’re broke, confused, and convinced of one of two things – either the coaching profession is saturated, or marketing...
by Sarah Short | Oct 23, 2025 | Marketing For Coaches, Marketing Tools, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You Left the Public Sector, But You Haven’t Left It Behind You trained as a coach to make a difference. You left your public sector role – perhaps burnt out, perhaps frustrated, or possibly you were simply ready for something new. The thing that you may not have...
by Sarah Short | Oct 23, 2025 | Coaching, Coaching Client Acquisition, ICF, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Navigating the Landscape of Coaching Research The 2025 International Coaching Federation (ICF) Global Coaching Study represents an ambitious attempt to map the contemporary coaching profession. Published in collaboration with PricewaterhouseCoopers LLP, the report...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 26, 2025 | Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A £40 Billion Business Lesson Every Coach Needs Starbucks recently fired its CEO, Laxman Narasimhan, because its share price lost $40 billion during his tenure. His credentials were impeccable – he’d worked for one of the ‘Big Four’ management...
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