The Difference Between Being Visible and Being Found

The Difference Between Being Visible and Being Found

Presence and client acquisition are not the same thing, and most of us who are not getting enquiries have been doing one while believing we were doing the other. The distinction matters because a coach who believes she is marketing, and getting no results, draws a...
Why You’re Not Getting Clients (Even Though You’re Talking to People)

Why You’re Not Getting Clients (Even Though You’re Talking to People)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most disheartening situations I encounter, and one of the most common,...
Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Busy -v- Effective (Why Your Effort Isn’t Turning Into Clients)

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the things the challenge surfaces very quickly is how much coaches are...
You Don’t Hate Marketing, You Hate What You Think Marketing Is

You Don’t Hate Marketing, You Hate What You Think Marketing Is

Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. When coaches say they hate ‘marketing’, they’re usually right because...