by Sarah Short | Dec 16, 2025 | Digital marketing, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We hear phrases like ‘shadow banned’ and start to wonder if something nefarious is being done to us by the algorithm. We notice our impressions drop and conclude that LinkedIn is stopping us from succeeding. Some of us have even said out loud “the...
by Sarah Short | Dec 15, 2025 | Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us believe that the reason we’re not converting as many discovery calls as we wish we were is because our price is too high. So we lower our fees, thinking that if we just make coaching more affordable, more people will say yes. Then we lower them again...
by Sarah Short | Dec 15, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We don’t even call them sales conversations. We use euphemisms like ‘discovery call’ or ‘strategy session’ or ‘chemistry call’ because the word ‘sales’ makes us deeply uncomfortable. In these calls, we give away an...
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Nov 17, 2025 | Coaching Client Acquisition, Coaching Credential, Credibility, Marketing For Coaches, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
How do we build credibility with potential clients? It’s not in the way we think we do. We think we need more qualifications. That another certification, another credential, another set of letters after our name is the answer. We invest thousands of pounds and...
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