by Sarah Short | Sep 6, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
by Sarah Short | Sep 6, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Another day, another “guru” promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all – it’s disingenuous in the extreme. This type of...
by Sarah Short | Sep 6, 2025 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’m not creative. I’m logical. This has been said to me by lots (and lots!) of the coaches I’ve worked with over the years. If you’re nodding – and particularly if you come from a STEM background, legal profession, or any field that values...
by Sarah Short | Sep 6, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Marketing isn’t what most people think it is. It’s not advertising billboards or pushy salespeople. As Seth Godin puts it, “Marketing is the generous act of helping someone solve a problem. Their problem.” Marketing, at its core, is about...
by Sarah Short | Sep 6, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I’m not interested in finding a niche, I want...
Recent Comments