by Sarah Short | Mar 31, 2025 | Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaching Is Not a Calling – It’s a Profession… (And It’s Time We Treated It Like One) The Status Quo For years, the coaching establishment has sold a seductive lie – that being a good coach is enough. That if you trust the process, the clients will...
by Sarah Short | Mar 7, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
The #1 Skill Coaches Must Master (That Has Nothing to Do with Coaching) For many coaches, associate work has provided a fulfilling, professionally credible career. It’s allowed us to focus on coaching without worrying about client acquisition, and many of us have...
by Sarah Short | Mar 7, 2025 | Business Development, Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a ‘rant alert’ post in which a coach was expressing her massive frustration about the lack of regulation in our profession. Here’s the thing… we can’t control everything that frustrates us about the coaching industry, but there is...
by Sarah Short | Feb 25, 2025 | Coaches Supporting Coaches, Core Values, Corporate Coaching, Credibility, How To Sell Coaching, The Business Of Coaching, The Coaching Revolution
‘The Commercial Crisis In Coaching’ is the culmination of some conversations I’ve had with coaches this week and a lot of reflection. I’m interested in your thoughts… Why Good Conversations Aren’t Enough Professional coaching bodies and...
by Sarah Short | Jan 29, 2025 | Elevate, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
If you’re a qualified coach with a UK public sector background, you might already know that securing work in this space comes with its own set of challenges. Procurement processes, tendering systems, and stakeholder concerns can feel like a minefield. It’s not about...
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