What’s The Biggest Problem Your Potential Client Has?

What’s The Biggest Problem Your Potential Client Has?

When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...
Does It Matter What Kind Of Coach You Are?

Does It Matter What Kind Of Coach You Are?

I’m a mindset coach, leadership coach, life coach, transformational coach, mental fitness coach, performance coach, development coach, change coach, health and wellness coach, ACC coach, PCC coach, MCC coach, cognitive behavioural coach…….. Does it...
15 Painful Truths About Marketing

15 Painful Truths About Marketing

When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you’re afraid to publish things online,...
Client Acquisition: Are Coaches Being Gaslighted?

Client Acquisition: Are Coaches Being Gaslighted?

Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...