by Sarah Short | Mar 22, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We wouldn’t expect a brilliant architect to automatically know how to win contracts, or assume that an outstanding surgeon can also run a profitable private clinic, or that an award-winning chef can manage a restaurant’s finances. In every other...
by Sarah Short | Mar 10, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The same conversation, every single time I’ve been running my Nail Your Niche challenge for about five years now, at least three times a year, and every single time, the coaches who show up are in exactly the same position at the start. They say the same things:...
by Sarah Short | Mar 10, 2026 | Business Development, Coaching Client Acquisition, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
A logical leap that costs us clients One of the first things we learn in coach training is that we can coach anyone. It’s true, and it’s one of the things that makes coaching such a powerful profession. The skills are universal – active listening,...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Why Your Coaching Works Our clients come to us stuck. They’ve been trying to solve their problem alone, taking random actions, hoping something will work, and nothing has shifted. They’ve been trying to solve their problem alone, taking random actions and...
by Sarah Short | Mar 10, 2026 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve chosen your niche. You can articulate the problem you solve, you understand the people you want to help, and you’re ready to get visible. There’s just one problem with this picture, and it’s the reason so many coaches struggle to find...
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