Your Training Made You a Great Coach, Not a Business Owner

Your Training Made You a Great Coach, Not a Business Owner

We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
The First Step To Finding Coaching Clients

The First Step To Finding Coaching Clients

The first step to finding coaching clients isn’t creating a website, printing business cards, or writing your first LinkedIn post. It isn’t networking, offering free sessions, or hoping referrals will materialise. The first step is choosing your focus. All...
Client Acquisition Is an Active Process

Client Acquisition Is an Active Process

Most coaches aren’t inactive when it comes to client acquisition efforts. They’re busy and often frustrated. However, activity isn’t the same as traction and isn’t necessarily a working client acquisition process – unless it follows a structure. Posting about...
How Do I Compete With FREE?!

How Do I Compete With FREE?!

As you may be aware, I run a free challenge several times a year. This year, this question was asked more than once, particularly by coaches who want to work with those who are employed by the NHS. Apparently, some employees of the NHS have access to free coaching...