by Sarah Short | Apr 9, 2026 | Coaching Client Acquisition, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Three times a year, I run a free challenge called Nail Your Niche for qualified coaches who are struggling to find clients who can, and will, pay a professional rate for their coaching. One of the most common pieces of advice coaches receive, from other coaches, from...
by Sarah Short | Jan 16, 2026 | Corporate Coaching, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We email HR and L&D departments with our CVs, our qualifications, and an ‘introducing me’ type pitch. Some of us have been told this is the right approach by our coach training establishments, so we send dozens or even hundreds of these emails hoping...
by Sarah Short | Jan 8, 2026 | Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a weird thing that goes on in our profession. We feel that coaching somehow transcends other professions, that what we do is special, and that it shouldn’t be sullied with thoughts of client acquisition or money. We identify as coaches, and that...
by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Oct 23, 2025 | Marketing For Coaches, Marketing Tools, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You Left the Public Sector, But You Haven’t Left It Behind You trained as a coach to make a difference. You left your public sector role – perhaps burnt out, perhaps frustrated, or possibly you were simply ready for something new. The thing that you may not have...
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