The $10K in 30 Days Lie

The $10K in 30 Days Lie

Another day, another “guru” promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all – it’s disingenuous in the extreme. This type of...
Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Why Sharing Your Story to Build Rapport Isn’t the Marketing Tool You Hope It Is

Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...