by Sarah Short | Oct 23, 2025 | Marketing For Coaches, Marketing Tools, Public Sector Background, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You Left the Public Sector, But You Haven’t Left It Behind You trained as a coach to make a difference. You left your public sector role – perhaps burnt out, perhaps frustrated, or possibly you were simply ready for something new. The thing that you may not have...
by Sarah Short | Oct 23, 2025 | Coaching, Coaching Client Acquisition, ICF, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Navigating the Landscape of Coaching Research The 2025 International Coaching Federation (ICF) Global Coaching Study represents an ambitious attempt to map the contemporary coaching profession. Published in collaboration with PricewaterhouseCoopers LLP, the report...
by Sarah Short | Sep 6, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Another day, another “guru” promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all – it’s disingenuous in the extreme. This type of...
by Sarah Short | Sep 6, 2025 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
A coach in a big coaching Facebook group I belong to, asked what helped others transition from employment to full-time coaching. One of my clients shared my Nail Your Niche challenge, the original poster replied I’m not interested in finding a niche, I want...
by Sarah Short | Sep 5, 2025 | Business Development, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Nobody cares about your story. They don’t care about mine either. The truth is that what people care about is themselves. That might sound harsh, but it’s a truth that could save your coaching business. Coaches are repeatedly told that sharing their...
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