by Sarah Short | May 6, 2026 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
When we qualify as a coach, we do it alongside a cohort. We go through training together and finish at the same time. We stay in touch as we step into practice, swapping numbers and creating WhatsApp groups, occasionally meeting for coffee. It feels like the obvious...
by Sarah Short | Feb 25, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many of us have convinced ourselves that staying quiet is the ethical choice. We tell ourselves that we don’t want to be pushy or salesy, that good coaching should speak for itself, that if we just wait, the right clients will find us. It sounds noble, but I...
by Sarah Short | Jan 16, 2026 | Corporate Coaching, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
We email HR and L&D departments with our CVs, our qualifications, and an ‘introducing me’ type pitch. Some of us have been told this is the right approach by our coach training establishments, so we send dozens or even hundreds of these emails hoping...
by Sarah Short | Nov 17, 2025 | Business Development, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
We walked out of our coaching qualification feeling ready. We’d learned the models, practiced the techniques, logged our hours, and passed our assessments. We were on our way to being credentialed coaches, and we thought we had everything we needed to start...
by Sarah Short | Nov 8, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Four out of five coaches’ businesses will fail, and it’s got nothing to do with their coaching ability. We can hold every qualification going, be absolutely brilliant in a coaching conversation, and transform lives when we get the chance. None of it matters if...
Recent Comments