by Sarah Short | Mar 9, 2026 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The resistance most coaches feel when told to focus our client acquisition efforts on a specific type of client with a specific type of problem is entirely understandable because it feels counterintuitive. Surely casting a wider net gives us more chances of finding...
by Sarah Short | Feb 25, 2026 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You’ve done the research. You’ve read books about coaching business, downloaded guides, watched webinars, maybe even taken free courses. You know what a niche is, you understand the importance of marketing, and you’ve made a plan and yet several...
by Sarah Short | Feb 25, 2026 | Coaching Client Acquisition, Marketing For Coaches, Nail Your Niche, Niching, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
Almost every coach I speak to resists niching for the same reason – they’re afraid of missing out on clients who don’t fit their chosen focus. We look at the vast pool of people we could help and can’t bring ourselves to narrow it down, because...
by Sarah Short | Feb 25, 2026 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
That’s a controversial thing to say, isn’t it? However it’s true – there is never a shortage of qualified coaches who are keen to deliver coaching. What that means is that some of the bigger coaching platforms can pay really poorly –...
by Sarah Short | Jan 7, 2026 | Business Development, Coaches Supporting Coaches, Coaching Client Acquisition, How To Get Coaching Clients, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we’re struggling to find clients, we turn to the people who seem like they should have answers – our reciprocal coaching partners, our tutors from coach training and our fellow coaches. We have conversations that start enthusiastically and eventually...
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