by Sarah Short | Jan 7, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I run an International Coach Federation Special Interest Group for the UK chapter of the ICF called Marketing For Coaches. I’m often told by coaches who attend that they know they must be authentic in their marketing. When I scratch the surface of this belief,...
by Sarah Short | Jan 7, 2026 | Business Development, Business Planning, Coach Mindset, Coaching, How To Sell Coaching, Nail Your Niche, Pricing, The Business Of Coaching, The Coaching Revolution
When we start our coaching businesses, we tend to fall into one of two extremes with our pricing. We either charge ridiculously low fees because we’re ‘not experienced or qualified enough yet’, or we pick a high figure based on what we want to earn,...
by Sarah Short | Nov 17, 2025 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Some difficulties in building a coaching business are temporary. Others are permanent. Most coaches can’t tell the difference, and that confusion costs them their businesses. The Temporary Difficulties We Avoid Learning how to market a coaching business properly...
by Sarah Short | Sep 26, 2025 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I watched a brilliant coach wait too long. We’d spoken, of course we had, that’s how she’d come to be on my radar in the first place. She was a brilliant, successful career woman who had found coaching at a critical juncture in her life, and in discovering coaching,...
by Sarah Short | Sep 26, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Astonishing though this might seem, not everyone wants to work with me. 😜 The reason for this is that I am outspoken and direct. I don’t know how to hint, or beat about the bush, which I suspect has a lot to do with growing up in a Lancashire mill town – there’s...
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