by Sarah Short | Mar 13, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The phrase high-ticket client is one of those vague, feel-good marketing buzzwords that has wormed its way into the coaching industry. It’s used liberally by those who want to sell to coaches, promising them a shortcut to riches with clients who are supposedly ready...
by Sarah Short | Feb 25, 2025 | Coaches Supporting Coaches, Core Values, Corporate Coaching, Credibility, How To Sell Coaching, The Business Of Coaching, The Coaching Revolution
‘The Commercial Crisis In Coaching’ is the culmination of some conversations I’ve had with coaches this week and a lot of reflection. I’m interested in your thoughts… Why Good Conversations Aren’t Enough Professional coaching bodies and...
by Sarah Short | Nov 12, 2023 | Business Development, Coaching Client Acquisition, Community, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...
by Sarah Short | Jan 24, 2023 | Coaching Client Acquisition, Credibility, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Wait, what?? Client acquisition has a hierarchy? The truth is that it doesn’t, but you’d be hard pressed to know that from the chatter on the coaching grapevine. Worse yet, that chatter is supported by people within the profession who really ought to know...
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