by Sarah Short | May 27, 2021 | Brand New Coaches, Marketing For Coaches
I talk to lots of coaches every week. Dozens of them. What’s become very interesting and more than a little entertaining is the number of them who have said to me ‘I am Stella!’ Who Is Stella? Stella Hewittson is 42 years old and she is a coach. She...
by Sarah Short | May 20, 2021 | Brand New Coaches, Coaching, Community, Marketing For Coaches
‘The support of others’ for the purpose of this blog is the support of like-minded others. Even more specifically, I’m talking about the support of other coaches. Unique Situation Within the coaching profession, there is little general understanding...
by Sarah Short | May 9, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
I hate to be the bearer of bad news, but no one is searching for a coach. It doesn’t actually matter what kind of coach you are, people aren’t looking for you. If this doesn’t feel right to you, may I suggest that you go to Google’s keyword...
by Sarah Short | May 2, 2021 | Coaching, How To Sell Coaching, Marketing For Coaches
It’s a really odd thing. There is a (massively misplaced) sense of superiority amongst the international coaching community. It around the process of finding coaching clients and how offensive marketing can be! Those who hold higher-level qualifications,...
by Sarah Short | Apr 22, 2021 | Coaching, Coaching Credential, Marketing For Coaches
Our mentoring programme is ICF accredited. To be specific, taking it can lead to a Diploma in Marketing For Coaches. You can find details of our accreditation here. Why This Matters We operate in a shark-infested industry. There are so very many who work in this space...
by Sarah Short | Feb 25, 2021 | Business Development, Coaching, Core Values, Marketing For Coaches
I know a book coach. She’s lovely. She’s a qualified coach who is also a published author and she combines these two skills in her work as a book coach. Her work involves some teaching and some coaching. She teaches potential authors what they need to know...
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