by Sarah Short | Aug 27, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches
A mentee of ours and I were chatting this week. She told that some of the cohort from the – very prestigious – coach training school she attends asked her how does she find the time to be ‘constantly posting on LinkedIn?’ (It’s no secret...
by Sarah Short | Jul 25, 2021 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching
What do you spend your working day doing? I mean, what do you actually do from when you ‘clock in’ at the start of your working day, until you close the office door (or at least push your work to one end of the kitchen table)? I was reading an article by the...
by Sarah Short | Jul 11, 2021 | Core Values, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
We All Hate Pushy Salespeople No one likes a Delboy-style con of a sales person. No one likes the hard sell of the 1980s and 1990 timeshare salesforces and their ilk. We equally don’t want someone to insinuate themselves into our lives via our phone and try to sell us...
by Sarah Short | Jul 1, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
But I Am Not Credible… I hear this all the time. People can get all bent out of shape about not feeling credible as a coach, without taking into account the skills that they have that took them into coaching in the first place. The majority of coaches come to...
by Sarah Short | Jun 17, 2021 | Brand New Coaches, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Free Coaching You may have read some of my content around and about in which I say don’t give your coaching away for free as a marketing strategy. Pro bono clients do not lead to referrals that want to pay you a professional rate – they lead to referrals...
by Sarah Short | Jun 4, 2021 | How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
As consumers, we’ve all become extraordinarily good at not being focused on things that don’t interest us. It’s not that we actively ignore them, it’s that we don’t even notice them in the first place. It’s a really good thing that...
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