by Sarah Short | Aug 23, 2020 | Coaching, Core Values, Marketing For Coaches
I am away on holiday at the moment and planned on not working at all. Turns out that apparently that was wrong and I am working for the 10 minutes it’s going to take me to write this blog. It is all about lessons I learned the hard way! The Lessons I Learned The...
by Sarah Short | Jul 31, 2020 | Brand New Coaches, Coaching, Community, Marketing For Coaches
Coaches are usually skilled up to the gills on the delivery side of their business. Not as skilled (and in many cases utterly unskilled) on the side of their business that looks at creating the opportunities to do that delivery though. Also known as sales and...
by Sarah Short | Jul 16, 2020 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
I speak to dozens of coaches each month. It’s what I do for a living and it is something that I really love. It means that I’m very well informed when it comes to understanding what coaches think, and what they believe to be true about creating a...
by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | May 17, 2020 | Coaching, Marketing For Coaches
Occasionally I get really irritated by stuff I read. Sometimes, I get so irritated by it that it leads to my creating articles, posts and videos to talk about my irritation. Be Authentic they say! What does that even mean? This is one of those articles. The posts and...
by Sarah Short | May 9, 2020 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches
It’s not hard to identify a potential coaching client who could pay. There are many kinds of potential coaching clients who can afford a coach and heaven knows, most certainly need one! We can take an objective view of who those who can pay might be. If I was to...
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