But I Shouldn’t Have To Market!

But I Shouldn’t Have To Market!

When my girls were younger and taking exams, they would rage about the unfairness of it all. The oldest would flounce, shout, and tell me that exams are ridiculous and that she shouldn’t have to sit them. I told her that there was no point whinging. We live in a...
What’s The Biggest Problem Your Potential Client Has?

What’s The Biggest Problem Your Potential Client Has?

When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...
Does It Matter What Kind Of Coach You Are?

Does It Matter What Kind Of Coach You Are?

I’m a mindset coach, leadership coach, life coach, transformational coach, mental fitness coach, performance coach, development coach, change coach, health and wellness coach, ACC coach, PCC coach, MCC coach, cognitive behavioural coach…….. Does it...
15 Painful Truths About Marketing

15 Painful Truths About Marketing

When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you’re afraid to publish things online,...