The First Step To Finding Coaching Clients

The First Step To Finding Coaching Clients

The first step to finding coaching clients isn’t creating a website, printing business cards, or writing your first LinkedIn post. It isn’t networking, offering free sessions, or hoping referrals will materialise. The first step is choosing your focus. All...
Professional Development Versus Business Development

Professional Development Versus Business Development

Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
Superficial Tools, Serious Consequences

Superficial Tools, Serious Consequences

There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
Well-Meaning Advice Destroys Coaching Businesses

Well-Meaning Advice Destroys Coaching Businesses

I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
Why Do Coaches Think Some Clients Don’t Count?

Why Do Coaches Think Some Clients Don’t Count?

I’ve had a few conversations with Coaching Revolution mentees recently that left me bemused. These conversations have left me wondering about why some clients ‘count’ and others do not. Real Clients The mentees I was talking with are about halfway through their...