by Sarah Short | Sep 5, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The first step to finding coaching clients isn’t creating a website, printing business cards, or writing your first LinkedIn post. It isn’t networking, offering free sessions, or hoping referrals will materialise. The first step is choosing your focus. All...
by Sarah Short | Sep 5, 2025 | Business Development, How To Get Coaching Clients, Marketing Tools, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most coaches finish their training believing they understand client acquisition. They don’t realise there’s a gap because they assume client acquisition is intuitive – that casting a wide net is obviously the right approach, and that digital reach...
by Sarah Short | Aug 28, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Many coaches shy away from the idea of sales and marketing, because they think of them as a necessary evil rather than an integral part of their service. This reluctance often stems from a misconception that these activities are manipulative or detract from the...
by Sarah Short | Jul 5, 2025 | AI, Business Technology, Business Tools, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a new wave of AI-powered tools promising to help coaches “build their Ideal Client Avatar” in minutes. They’re often created by people who have no Ideal Client Avatar (ICA) of their own and no fundamental understanding of what goes into building one. To my...
by Sarah Short | Jul 5, 2025 | Business Development, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve said it before, and no doubt I’ll say it again – no matter how much we want it to be, wish it was true, or feel angry that it’s not – our coaching skills are not client acquisition tools, they’re delivery tools. It makes no difference how many...
by Sarah Short | Jun 23, 2025 | Brand New Coaches, Business Development, Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve had a few conversations with Coaching Revolution mentees recently that left me bemused. These conversations have left me wondering about why some clients ‘count’ and others do not. Real Clients The mentees I was talking with are about halfway through their...
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