by Sarah Short | Jun 16, 2024 | Coaching, Coaching Client Acquisition, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...
by Sarah Short | May 12, 2024 | Business Development, Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching
I’m in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It’s a new ‘build your coaching business’ book by a well-known person within the ‘helping coaches to find clients’ space. I was expecting...
by Sarah Short | Apr 8, 2024 | Coaching, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I have discovered a situation that I think is exploiting coaches. I’d be very interested in whether you think this is exploitation or fair exchange. Recently, several coaches made me aware of a company that they had discovered. They asked me my opinion of that...
by Sarah Short | Mar 19, 2024 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There has been a lot of nonsense floating around recently about how the coaching industry is saturated. It’s not. The coaching industry could only be saturated if everyone who could benefit from coaching was being coached, and patently, that’s not true. So...
by Sarah Short | Sep 6, 2023 | Coaches Supporting Coaches, Coaching, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is. I’m writing a series of articles to show you what good marketing looks like. I’ll highlight a coaching professional who is marketing well in each article. This is the third in a series of articles I’m writing...
by Sarah Short | Aug 2, 2023 | Coach Mindset, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we find coaching it can feel like we’ve found our ‘thing’. The thing that others seem to have but that we’ve never had – until now. The thing that lights us up inside and makes work feel like the wrong word to describe what...
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