15 Painful Truths About Marketing

15 Painful Truths About Marketing

When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you’re afraid to publish things online,...
Who Is Your Competition?

Who Is Your Competition?

Who is your competition as a coach? Specifically – what kind of competition does coaching have? Let me tell you – probably nowhere near as much as you think there is. Because no one understands what we do, they don’t know if they need us. Therefore people...
“What ONE Action Can I Take?”

“What ONE Action Can I Take?”

“What is the ONE action I can take that will have the biggest impact?” I had a conversation with a coach recently. She told me where she is in her business. Where that is, is she’s got a reasonable income from associate work, but it’s starting...
Client Acquisition: Are Coaches Being Gaslighted?

Client Acquisition: Are Coaches Being Gaslighted?

Are coaches being gaslighted when it comes to client acquisition? I think we are. A very odd thing happens to coaches once they’ve qualified. It’s something I can only describe as gaslighting. Coach Client Acquisition: Are Coaches Being Gaslighted? Let me...
Why Environment Matters To Client Acquisition

Why Environment Matters To Client Acquisition

Coaches who seem to stick to good habits with ease are often benefitting from an environment that makes those behaviours easier. Coaches who struggle to succeed could be fighting an uphill battle against their environment. What often looks like a lack of willpower is...