by Sarah Short | Jun 23, 2025 | AI, Business Technology, Business Tools, Coaching, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s Time to Build Your Own Client Base A new study published in Coaching: An International Journal of Theory, Research and Practice called ‘Getting better all the time’: using professional human coach competencies to evaluate the quality of AI coaching agent...
by Sarah Short | Jan 29, 2025 | Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
As you may be aware, I run a free challenge several times a year. This year, this question was asked more than once, particularly by coaches who want to work with those who are employed by the NHS. Apparently, some employees of the NHS have access to free coaching...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
by Sarah Short | Aug 31, 2024 | Business Development, Challenge for Coaches, Coaching, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
There’s never a good time, is there? 🤔 There’s always the busy-busy to be getting on with, so now is just not the right time. 🤔 It’s back to school in September, then before you know it – Christmas preparations, parties, Nativity plays at...
by Sarah Short | Jun 16, 2024 | Coaching, Coaching Client Acquisition, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I regularly hear people saying to coaches that there’s ‘no need to be on social media’, and that ‘marketing can be done in 15 minutes a day’. Let me say right here, I think that these statements are disingenuous. They are disingenuous...
by Sarah Short | May 12, 2024 | Business Development, Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching
I’m in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It’s a new ‘build your coaching business’ book by a well-known person within the ‘helping coaches to find clients’ space. I was expecting...
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