by Sarah Short | Mar 10, 2026 | Business Development, Business Planning, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Many of us who are building coaching businesses are working hard. We’re attending networking events, posting on LinkedIn, sharing content about what coaching can do for people, and engaging with professional communities on and offline. The problem is that most...
by Sarah Short | Jan 7, 2026 | Business Development, Business Planning, Coach Mindset, Coaching, How To Sell Coaching, Nail Your Niche, Pricing, The Business Of Coaching, The Coaching Revolution
When we start our coaching businesses, we tend to fall into one of two extremes with our pricing. We either charge ridiculously low fees because we’re ‘not experienced or qualified enough yet’, or we pick a high figure based on what we want to earn,...
by Sarah Short | Dec 19, 2022 | Business Planning, How To Sell Coaching, Marketing For Coaches, Pricing, The Business Of Coaching, The Coaching Revolution
Pricing can be a massive mind monkey for coaches. In this article I talk about the 4 most common problems coaches have with pricing. I also explain why it’s far better to be transparent about your pricing than coy. There’s a gorgeous dress shop in Turin....
by Sarah Short | May 30, 2022 | Business Development, Business Planning, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
“The truth does not change according to our ability to stomach it” Mary Flannery O’Connor I read this quote and it stopped me in my tracks. It stopped me so completely that I had to stop what I was doing to write this article. It stopped me because...
by Sarah Short | Oct 7, 2021 | Business Planning, How To Sell Coaching, Marketing For Coaches, Online Business
Summer is over. For me, it was a lovely one because having enjoyed a warm and sunny June, July and August (a bit too warm on one occasion to be honest, when the mercury hit 41 degrees!) I was away for the whole of September. But I remained visible online! I...
by Sarah Short | Mar 17, 2021 | Brand New Coaches, Business Development, Business Planning, Coaching
Whether or not we leave work to set up in business for ourselves, or start our coaching business as a side-hustle, being an entrepreneur is a completely different animal to being employed. 17 Hats For a start, as an individual working for yourself (entrepreneur), you...
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