by Sarah Short | Mar 7, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
The #1 Skill Coaches Must Master (That Has Nothing to Do with Coaching) For many coaches, associate work has provided a fulfilling, professionally credible career. It’s allowed us to focus on coaching without worrying about client acquisition, and many of us have...
by Sarah Short | Mar 7, 2025 | Business Development, Coach Mindset, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a ‘rant alert’ post in which a coach was expressing her massive frustration about the lack of regulation in our profession. Here’s the thing… we can’t control everything that frustrates us about the coaching industry, but there is...
by Sarah Short | Dec 8, 2024 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The Real Cost of Building a Coaching Business (And Why It’s Not Your Fault) You’ve probably spent more than you’d like to admit trying to build your coaching business. Let’s be honest – there’s the coaching qualification (several...
by Sarah Short | Nov 28, 2024 | Business Development, Coach Mindset, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
by Sarah Short | Oct 17, 2024 | Business Development, Business Tools, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I want to ask for your forgiveness for telling a small untruth. The truth is that I didn’t ask ChatGPT anything because I don’t use ChatGPT. However, I do use Claude, a lesser-known ‘cousin’ of ChatGPT. If the title of this article had been...
by Sarah Short | Sep 29, 2024 | Business Development, Coaching Client Acquisition, Coaching Supervision, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been talking with several coach supervisors recently. Many (most?) of them have a similar issue with a question that is asked regularly in supervision. The question is this – how do I find coaching clients? There seem to be a few issues about this...
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