by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | May 18, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a very odd thing about our profession. I’ve encountered it from various coach training organisations and some of our professional bodies. The odd thing is this: the idea that promoting one’s services is distasteful. I don’t get it....
by Sarah Short | May 12, 2024 | Business Development, Credibility, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
When I teach coaches how to market, I explain to them that they need to find a demographic group who have a problem that coaching can resolve. Almost without exception, those who have attended a free event I’ve given appear on LinkedIn within a few days, asking...
by Sarah Short | May 12, 2024 | Business Development, Coaching, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching
I’m in Istanbul at the moment and yesterday, I bought a Kindle book to read on the plane. It’s a new ‘build your coaching business’ book by a well-known person within the ‘helping coaches to find clients’ space. I was expecting...
by Sarah Short | Apr 20, 2024 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When it comes to marketing your business, there are 15 painful truths that none of us can escape. No one cares what you do. They care what you can do for them You can complain about the game, or you can learn the rules. If you’re afraid to publish things online,...
by Sarah Short | Feb 9, 2024 | Business Development, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the most common issues that I encounter as I work with coaches to build their coaching businesses is that many of them start from the position of being a ‘special case’. It’s different for me, because…..they tell me. The truth is...
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