by Sarah Short | Apr 12, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Niching, The Coaching Revolution
One of the massive benefits of niching and understanding who your audience (your niche) is for your coaching is that when you know, you can speak to them in their own language. Whose Language? Coaches speak coach-speak, it’s our mother tongue. Coach-speak is the...
by Sarah Short | Apr 9, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
by Sarah Short | Mar 25, 2022 | Brand New Coaches, Business Development, Marketing For Coaches
Yes! You can be a good coach and a good marketer (This is the complete answer and the shortest article I’ve ever written!) Seriously though, there is some utter nonsense floating around in the shape of the beliefs of some coaches around what marketing is and...
by Sarah Short | Jan 20, 2022 | Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, Online Business, The Coaching Revolution
TikTok…Argh – not another social media platform! The last craze was – what? Clubhouse? Where’s that these days? I know, I hear you – this whole ‘craze’ thing is draining. But – it seems that TikTok isn’t a flash in...
by Sarah Short | Nov 5, 2021 | Brand New Coaches, Business Development, Marketing For Coaches, Our Mentoring, The Business Of Coaching, The Coaching Revolution
We have a hashtag at The Coaching Revolution – it’s ‘this shit works’. I wish I’d come up with it, but it wasn’t me. It was created by one of our mentees, who had spent 18 months trying to figure out how to find coaching clients and...
by Sarah Short | Oct 29, 2021 | Brand New Coaches, Business Development, Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching
Someone shared a video with me this week. It was from their training school and it was one of two sessions that they had been given on the theme of ‘business development’. They were just starting out in growing their coaching practice. To go back a bit,...
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