by Sarah Short | Jan 19, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, The Business Of Coaching, The Coaching Revolution
“My integrity goes beyond marketing I’m afraid” A coach just said this to me in a DM, and I’m blown away. We were conversing because he had asked me about a judgement he perceived in something I said in a comment on a coach’s post. There was no judgment. It was simply...
by Sarah Short | Jan 19, 2025 | Challenge for Coaches, Coaching Client Acquisition, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, The Business Of Coaching, The Coaching Revolution
If you’re a coach who markets their coaching business by posting inspirational quotes, or ‘humble brags’ about success, may I invite you to rethink your strategy? (And for the record, inspirational quotes and humble bragging isn’t marketing, it’s posting...
by Sarah Short | Dec 8, 2024 | Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
The Real Cost of Building a Coaching Business (And Why It’s Not Your Fault) You’ve probably spent more than you’d like to admit trying to build your coaching business. Let’s be honest – there’s the coaching qualification (several...
by Sarah Short | Nov 28, 2024 | Business Development, Coach Mindset, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Terms like soul-led and heart-centred are used by marketing trainers targeting coaches. Far from being harmless spiritual language, these terms are deliberately wielded to exploit coaches who believe marketing is inherently unethical. The coaching profession labours...
by Sarah Short | Oct 28, 2024 | Business Technology, Business Tools, Coaching, Coaching Client Acquisition, Marketing For Coaches, Marketing Tools, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I have had to summon serious courage to write this article because I suspect what I say will be incredibly unpopular and controversial. It’s an important question that needs considering: Will Coaches Survive The Technology Revolution? There has been much talk...
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