by Sarah Short | Apr 3, 2023 | Business Development, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the biggest heart-sink realisations for me when I’m talking to a coach is when they tell me that they’ve given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone’s...
by Sarah Short | Mar 20, 2023 | How To Sell Coaching, Marketing For Coaches, Marketing Language, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
You may be aware that I speak to lots of coaches. To put ‘lots’ into context, I speak to circa 150 coaches a week. Some of the 150 are in The Coaching Revolution community, some are participants in webinars I deliver, some I speak to in sales conversations...
by Sarah Short | Mar 17, 2023 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
The thing is a coach said to me earlier this week from what I understand, marketing is about saying the same thing over and over again, and I don’t feel comfortable doing that. Different Perspectives Coaches often see marketing as either a complete scam that...
by Sarah Short | Mar 10, 2023 | Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Earlier this week I had a chat with a coach who wants to grow his coaching business. His coaching business has been around for a few months and he’s had less than a handful of clients. They are all from different sources and each with a different problem they...
by Sarah Short | Mar 1, 2023 | Core Values, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We often hear people talking about their mission; their ‘why’. Simon Sinek wrote the book Start With Why and he has made a career of helping people to understand the importance of it. It seems to be a simple thing, doesn’t it? Why are you doing what...
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