by Sarah Short | Oct 31, 2022 | Business Development, Coaching, Credibility, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I read a comment that Claire Pedrick MCC left on a post a week or so ago and two of the words she used have stayed with me. In fact, I’ve not been able to stop thinking about them. For the last 5 years, I have written and spoken about the difference between...
by Sarah Short | Oct 3, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I see people saying they teach marketing to ‘coaches, consultants and therapists’ or something similar. Here’s the thing – they’re usually not talking about us. The kind of coaches that this type of marketing helps are the kind of coaches...
by Sarah Short | Jun 15, 2023 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...
by Sarah Short | Jun 6, 2023 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Qualified Coach! When we finish our accreditation and finally have the piece of paper that tells the whole world we’re a qualified coach, it feels wonderful, doesn’t it? It’s that ‘freshly minted’ feel we get from a new qualification that...
by Sarah Short | May 11, 2023 | Business Development, Ethics, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve heard it again this week. Apparently, there are hordes of bad coaches out there, who are lying in their marketing and making outlandish promises about what coaching can achieve. They’re not practicing ethical marketing. These coaches are giving the...
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