by Sarah Short | Jun 15, 2023 | Brand New Coaches, Business Development, Coaching Client Acquisition, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
This is a cry I hear from coaches on a regular basis. To be fair, they don’t usually use these words, but the sentiment is spot on. Coaches feel angry and misled when they realise that being a great coach isn’t enough. But it’s not. Being great at...
by Sarah Short | Jun 6, 2023 | How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Qualified Coach! When we finish our accreditation and finally have the piece of paper that tells the whole world we’re a qualified coach, it feels wonderful, doesn’t it? It’s that ‘freshly minted’ feel we get from a new qualification that...
by Sarah Short | May 15, 2023 | How To Sell Coaching, Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a bizarre phenomenon that seems to be unique to the coaching profession. I’ve looked and looked, but I can’t see it replicated anywhere else. The phenomenon is this: coaching shouldn’t be about the money. Should Coaching Be About The...
by Sarah Short | Apr 22, 2023 | Business Development, Challenge for Coaches, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It’s so hard to know what to listen to in the noise around marketing for coaches, isn’t it? I’ve been running my Nail Your Niche challenge again for the last week and have spent time with some amazing coaches. Several of them said that they have really struggled to...
by Sarah Short | Apr 3, 2023 | Business Development, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the biggest heart-sink realisations for me when I’m talking to a coach is when they tell me that they’ve given up work in order to put themselves under pressure to succeed with their coaching business. (A quick caveat here is when someone’s...
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