by Sarah Short | Mar 21, 2026 | Coaching, Coaching Client Acquisition, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
There’s a view that circulates in coaching circles, delivered with great sincerity by experienced coaches who genuinely want to help those coming up behind them, and it this – that to be a great coach, you need to fully embody the identity of coach. To...
by Sarah Short | Jan 7, 2026 | AI, Digital marketing, Marketing For Coaches, Online Business, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think we can type ‘give me an ideal client for my coaching business’ or ‘give me a target audience for my coaching business’ into ChatGPT or Claude, and whatever it produces will be both valid and viable. We think AI can solve our marketing...
by Sarah Short | Jan 6, 2026 | Coaching Credential, Core Competencies, ICF, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution, What Coaches Need
Core CCEUs are valuable. Resource Development CCEUs are easy to get, not as prestigious, almost throwaway. You can get them for just reading a book, after all. This attitude, which flows directly from how the ICF categorises continuing education is quietly...
by Sarah Short | Jan 6, 2026 | How To Sell Coaching, Marketing For Coaches, Marketing Tools, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When we realise we need help with marketing, we do what seems logical – we find a ‘how to set up a business’ course and try to follow the advice given. We might spend money adding ourselves to coaching directories or we may attend expensive sales...
by Sarah Short | Dec 15, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It feels logical, doesn’t it? The more people who know about our coaching businesses, the more clients we’ll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It’s common sense. Except it’s completely...
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