by Sarah Short | Apr 8, 2024 | Coaching, Core Values, Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
I have discovered a situation that I think is exploiting coaches. I’d be very interested in whether you think this is exploitation or fair exchange. Recently, several coaches made me aware of a company that they had discovered. They asked me my opinion of that...
by Sarah Short | Feb 20, 2024 | Ethics, How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s a company that purports to help coaches build their businesses. This particular company suggests that high-ticket clients are the way to go, and why would anyone argue with that? They teach coaches to hang around on LinkedIn looking for comments or posts...
by Sarah Short | Jul 15, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Our Mentoring, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s so much misunderstanding about what marketing is that I’m going to write a series of articles in which I show you what good marketing looks like, by highlighting a coaching professional who is marketing well. Part one of this series is about Sarah...
by Sarah Short | Jul 7, 2022 | Coaching, Corporate Coaching, How To Sell Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
Corporate coaching contracts are the holy grail for a significant number of coaches. This particular kind of coach often come from a corporate background and have frequently coached in that environment in an employed role. It’s not unusual of them to have taken...
by Sarah Short | Apr 9, 2022 | Brand New Coaches, Business Development, How To Sell Coaching, Marketing For Coaches, The Coaching Revolution
What is outreach marketing, and is it suitable for coaches who want to market comfortably, confidently and competently? I was chatting to a coach today. He found his way into my diary after listening to a podcast that Clair Pedrick and I made recently about building a...
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