by Sarah Short | Aug 20, 2025 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve watched hundreds of coaches attempt to find their niche over the past eight years. Most get it spectacularly wrong, and they don’t even realise it. For example, last week, a coach told me her niche was women in transition. She’d spent months...
by Sarah Short | Jan 19, 2025 | Business Opportunity, Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I ran my Nail Your Niche Challenge last week – it was the biggest challenge I’ve ever run in terms of participants and from my perspective it was great! I sent out a comprehensive feedback form to see what the participants thought, and this article is drawing...
by Sarah Short | May 21, 2024 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Language, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
by Sarah Short | Nov 5, 2023 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I’ve been having a conversation about where different coaches focus their marketing efforts. I have discovered a misunderstanding about what makes a good niche. I have an engaged Facebook group. It’s called Build A Coaching Business (I use the Ronseal...
by Sarah Short | Nov 15, 2022 | How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
There’s an odd perception amongst the coaching profession that a coach themselves is a niche. Specifically, in fact, that they are their own niche. There was a post in a large coaching LinkedIn Group that I belong to which asked ‘what’s your...
Recent Comments