The Jury’s Back On The Value Of My Challenge

The Jury’s Back On The Value Of My Challenge

I ran my Nail Your Niche Challenge last week – it was the biggest challenge I’ve ever run in terms of participants and from my perspective it was great! I sent out a comprehensive feedback form to see what the participants thought, and this article is drawing...
But I’m Not Passionate About That Niche!

But I’m Not Passionate About That Niche!

One of the things that most coaches find most frustrating in the beginning is the idea that they might choose the wrong niche and commit themselves to a lifetime of boredom. Worse still is the worry that they’ll choose the wrong niche and condemn themselves to...
Values and Emotions Are Not A Coaching Business Niche

Values and Emotions Are Not A Coaching Business Niche

I’ve been having a conversation about where different coaches focus their marketing efforts. I have discovered a misunderstanding about what makes a good niche. I have an engaged Facebook group. It’s called Build A Coaching Business (I use the Ronseal...
Having A Niche Makes Marketing Simple

Having A Niche Makes Marketing Simple

Having a niche makes marketing much more simple. It really does but I know that many (most?) coaches don’t believe that. The difficulties that coaches have with niching are one of two things. They think that having a niche will limit the number or type of...