by Sarah Short | May 30, 2020 | Brand New Coaches, Coaching, Marketing For Coaches, The Business Of Coaching, The Coaching Revolution
A niche should be ‘an inch wide and a mile deep’. I can’t even remember where I heard this description – it was years ago – but it was true then and it’s true now. Within that inch-wide niche lies your ideal client. Yesterday I...
by Sarah Short | Dec 7, 2018 | Business Development, Business Planning, Coaching
The Issue Today I spoke to a coach who works with ‘creatives’. She has worked with them for a number of years and invariably ends up coaching them for a very small amount of money (or none at all) because creatives are ‘notoriously short of...
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