by Sarah Short | May 10, 2022 | Business Development, How To Sell Coaching, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
by Sarah Short | Feb 12, 2022 | Brand New Coaches, Coaching, Core Values, How To Sell Coaching, Marketing For Coaches
I’ve been running a 4-day challenge this week, about niching, and it’s the first time that I’ve ever done such a thing. It’s been amazing too. Ok – the sticky bit was when I had a power outage on Monday (day 1 of the challenge) which...
by Sarah Short | Jan 28, 2022 | Brand New Coaches, Coaching, Marketing For Coaches, The Coaching Revolution
I am running a challenge. It’s just for qualified coaches, or those who are taking a coaching qualification. The challenge will be 4 days long. 4 days, 4 tiny tasks and one enormous lightbulb moment – if you join us. What We’ll Cover In The Challenge...
by Sarah Short | Jan 7, 2022 | Brand New Coaches, Coaching Credential, Marketing For Coaches, The Coaching Revolution
Hearing lots of chatter amongst groups of coaches and my ears always prick up when it comes to marketing chatter. The most recent to reach my ears was something that was said by a coach who had attended one of my workshops around why coaches need a niche and how to...
by Sarah Short | Sep 16, 2021 | Brand New Coaches, Coaching, How To Sell Coaching, Marketing For Coaches
There are only about 2000 companies in London that fit the description of the place that my ideal client works! One of our mentees said this, he was horrified, he thought it was a recipe for certain failure. He’s wrong. The reason he’s wrong is this...
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