There’s an odd perception amongst the coaching profession that a coach themselves is a niche. Specifically, in fact, that they are their own niche. There was a post in a large coaching LinkedIn Group that I belong to which asked ‘what’s your...
It’s not the best coach who will succeed in building a financially viable coaching business, it’s the best marketer. I understand that this is an unpopular and unpalatable truth, but it is the truth. Let me explain? There’s never a shortage of really...
Marketing Skills Marketing isn’t a nice to have or an add-on skill for coaches who want to have their own businesses, it’s an essential skill. It’s as essential in fact, as your coaching skills. I was chatting to a coach recently who was explaining...
Niching… No matter how often I write about or talk about niching – coaches struggle with the concept. To most coaches, the idea of niching is about excluding people and coaching is very inclusive, so it makes sense therefore not to niche, doesn’t it?...
I’ve been running a 4-day challenge this week, about niching, and it’s the first time that I’ve ever done such a thing. It’s been amazing too. Ok – the sticky bit was when I had a power outage on Monday (day 1 of the challenge) which...
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