by Sarah Short | Dec 15, 2025 | How To Get Coaching Clients, How To Sell Coaching, Marketing For Coaches, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We don’t even call them sales conversations. We use euphemisms like ‘discovery call’ or ‘strategy session’ or ‘chemistry call’ because the word ‘sales’ makes us deeply uncomfortable. In these calls, we give away an...
by Sarah Short | Dec 15, 2025 | Challenge for Coaches, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, Social Media Marketing, The Business Of Coaching, The Coaching Revolution
We’ve been told to be visible and authentic on LinkedIn, and it’s occasionally suggested that demonstrating a bit of vulnerability is in order. So we post regularly, sharing our thoughts on the coaching process, talking about our journey, and often...
by Sarah Short | Sep 26, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
I belong to lots of coaching groups on both Facebook and LinkedIn. In one of these groups, a coach commented that they don’t believe a niche is a choice. They insisted it’s like a plant that grows and evolves, revealing itself when it’s ready. I love...
by Sarah Short | Sep 6, 2025 | Business Development, Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I tell coaches that the tighter their focus, the louder their voice becomes, they nod politely but don’t really understand what I mean. When they do finally grasp the concept, they don’t believe it will work because they’re convinced that...
by Sarah Short | Sep 6, 2025 | Coaching Client Acquisition, How To Get Coaching Clients, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Another day, another “guru” promising coaches can earn £10,000 in 30 days with five ChatGPT prompts. Forbes published it, so it must be legitimate, mustn’t it? No actually, it’s not legitimate at all – it’s disingenuous in the extreme. This type of...
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