by Sarah Short | Jan 8, 2026 | Business Development, How To Sell Coaching, Marketing For Coaches, Marketing Tools, Nail Your Niche, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think that if we hang out with other coaches and pay for the right to do so, that this is where clients will come to find us. We join coaching directories believing this will be our client acquisition solution. We pay hundreds or even thousands of pounds for a...
by Sarah Short | Jan 8, 2026 | Digital marketing, How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
When I invite coaches to join the Nail Your Niche Challenge, a common response is “I already have my niche.” They tell me they’re going to focus on overwhelm and anxiety, or burnout recovery, or mid-life women in transition. They’ve identified...
by Sarah Short | Jan 6, 2026 | Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
We think “I already know my niche. I’m a executive coach!” (or health coach, or mindset coach – I could go on). We’ve decided what kind of coaching we do, so we’ve niched, haven’t we? No, because those aren’t niches,...
by Sarah Short | Dec 15, 2025 | Marketing For Coaches, Pricing, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
Most of us believe that the reason we’re not converting as many discovery calls as we wish we were is because our price is too high. So we lower our fees, thinking that if we just make coaching more affordable, more people will say yes. Then we lower them again...
by Sarah Short | Dec 15, 2025 | How To Sell Coaching, Marketing For Coaches, Nail Your Niche, Niching, Self-Employed Marketing, The Business Of Coaching, The Coaching Revolution
It feels logical, doesn’t it? The more people who know about our coaching businesses, the more clients we’ll get. Casting our nets wide, reaching as many people as possible, keeping all doors open. It’s common sense. Except it’s completely...
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